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Intro - Stunting Is A Habit



HIRE ME!!!

My name is Cordell and I am on a journey into the mind. This is not a blog about psychedelic drugs or meditation; (that's my other blog) no, I am talking about a journey into the mind of the consumer. I'll illustrate why with my anecdote.

 In high school before I was eligible to work I needed to find a way to make some money. Drugs? No. Robbing? No. My solution was selling candy. The JROTC which I was apart of had a candy fundraiser and during the month of September each year there were colorful yellow boxes traveling the halls of my high school always open for business. I found that I could buy my own candy, sell it along with the fundraising candy and make 2, 3, 4x profit. And the strange behavior pattern jumped out at me. There were students determined to show their discretionary income to their peers and would be my best customers. They had a deep and burning desire to appear as if they had money. It's a concept in the hip-hop community called stunting.

 Why is stunting a habit is one question I wanted answered. In college I kept hearing one term from all the professors of my business prerequisites 'data analysis'.  That term was ambiguous to me. I also learned that there is theory about how consumer's behave and those behavioral patterns are can be quantified and measured. The two go hand in hand and I knew that would lead me to the answer why stunting is a habit. Follow me down this journey and if you want to assist me by throwing me some employment, I'll take that and you wont be sorry.


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