HIRE ME!!! My name is Cordell and I am on a journey into the mind. This is not a blog about psychedelic drugs or meditation; (that's my other blog) no, I am talking about a journey into the mind of the consumer. I'll illustrate why with my anecdote. In high school before I was eligible to work I needed to find a way to make some money. Drugs? No. Robbing? No. My solution was selling candy. The JROTC which I was apart of had a candy fundraiser and during the month of September each year there were colorful yellow boxes traveling the halls of my high school always open for business. I found that I could buy my own candy, sell it along with the fundraising candy and make 2, 3, 4x profit. And the strange behavior pattern jumped out at me. There were students determined to show their discretionary income to their peers and would be my best customers. They had a deep and burning desire to appear as if they had money. It's a concept in the hip-hop community called stunting...